Market Research

I’m the Founder of Unica Research agency, the first market research agency that serves startups, SMEs and entrepreneurs. The passion that urged us to start this, is the existing gap facing startups, either due to their lack of affordability or due to their very special needs. All of this urged us to partner with management consultancies, marketing agencies, field agencies and supporting organizations to fill this enlighten startups’ and SMEs’ path, providing best research, training and consulting practices, locally, regionally and globally.

Regarding my experience, I’ve 8 years of experience in market research and consulting in the Arab markets, & in African markets such as Tanzania, as well as American and Western European markets.

I’ve conducted consulting & market research for startups, governments, private sector and international organizations as GIZ, UNICEF & UNIDO.

Regarding macroeconomic strategies, I had the honor of coworking on updating Egypt's 2030 Sustainable Development Strategy. I also had the honor of developing an Export Strategy Roadmap for Egypt in Tomato Concentrate industry.

I’m also the Head of Exploration at UNDP Accelerator Lab, that’s part of a global network of 91 labs, where I explore sustainable development challenges using collective intelligence, systems thinking, future thinking and uncommon data sources.

For my education, I’ve a Dual MA in Law & Economics from Hamburg & Cairo Universities, and BS in Economics and Statistics from Cairo University - English Section.

Marketing Leadership and Management

Born in Alexandria in the year 1978
Worked in the field of small Construction and supplies in the
period between 1997 and 2000.
After graduated from Faculty of Law Alexandria University
worked in a law firm till 2004.
After passing a Scholarship diploma of Business Systems Analysis and Design from the National
Computing Centre in Manchester NCC - United Kingdom, start to work in the field of training.
Trained many of the Egyptian and Foreign institutions and companies in Application, Human
Development and Project Management in many fields specially Government, Chemical
industries, Oil and Gas, Education, IT, Construction and Financial Services.
Awarded the Best Instructor Worldwide in 2007 MTM Survey.
Have a record of more than 21000 training hours.
Managing Many projects in IT, Training and HR Fields Sponsored by Leading firms Such as MCIT,
Microsoft and New Horizons.

Hospitality Leadership and Management Operation

More than Nineteen years’ experience in the service industry field, working with Egyptian & Saudi Ministries and Governmental Agencies as well as multinational & local companies in both countries in a diversified scope that included:
1. Conducting Training Needs Assessment (TNA)
2. Design & Development of educational material in several disciplines
3. Participating & leading Organizational Development & Transformation Projects.
4. Project Manager for several Engineering & QA consultation Projects.
5. Developing Service Level (SLAs) for contractual agreements as well as contract management
6. Managing Total Quality Management consultation & certification projects as a Lead Consultant/Project Manager.
7. Conducting Quality Management Audits as a lead auditor.
8. Developing KPIs (Key Performance Indicators) for organizations, departments & employees.
9. Conducting DPA (Departmental Purpose Analysis) & SLAs for several institutes operating under the umbrella of the Egyptian Ministry of Trade & Industry
10. Development & Deployment of HR development Plans
11. Developing Business cases and market studies as well as budgeting & cost management and estimation.
12. Conducting Hundreds of short training courses in the fields of Quality management, Quality Assurance & Control, TNA & Training Evaluation, Balanced Score Cards & KPIs Organizational Development, Lean manufacturing, Six Sigma, Cost Estimation, Project Management as well as soft skills.

Healthcare/Medical Marketing Leadership and Management Sales Pitching

Transforming healthcare by redistributing the power using technology

Gaming

Manufacturing/Production Financial Services Marketing Product Development Pitching

Hadeer is an accomplished business professional with over eight years of experience in business administration and a degree in Electrical and Communication Engineering. She also holds a certification in Business Management and Entrepreneurship from the Kelly School of Business.

Hadeer has a proven track record of success in coaching and mentoring entrepreneurs and startups to build successful business plans and launch their companies. She has conducted business planning and marketing training, as well as strategy and sales pitching, and has supported social entrepreneurship activities across multiple countries, including Kuwait, Jordan, Saudi Arabia, Lebanon, and the Emirates.
Hadeer has actively participated in many entrepreneurial programs as a judge, mentor, and lecturer, including Enpact, TIEC, GESR, MIT Ban Arab, Seed Stars, and She Entrepreneur. Her expertise in social entrepreneurship has led her to found Freeziana.com, a company aimed at empowering women and marginalized craftspeople to generate independent income by selling their handmade products through a website and mobile application.

Freeziana established in 2017. The company provides a comprehensive ecosystem for the creative industries sector, specializing in handicrafts. The company's services range from design assistance and product development to marketing and personal skills development related to business and brand building.

Hadeer is a passionate advocate for bridging the gender gap in economic opportunity, and has impacted the lives of more than 250,000 women.

Her skills in negotiation, marketing management, business planning, team management, customer experience, eCommerce, logistics, business operations, corporate affairs, growth strategies, retailing, and sales make her a strong business development professional.

Manufacturing/Production Leadership and Management Product Development Operation

Chief Executive Officer at Egyptian Clothing Bank

Financial Services Leadership and Management

Dr. Emad Kattara is the CEO and founder of Banker's Lounge, a prominent figure in the banking and training fields. With over 26 years of experience in the banking sector, he has worked with renowned institutions like Barclays, Arab African Bank, and Audi Bank. Dr. Kattara holds a Master's degree in Business Administration with a specialization in Customer Service from the Arab Academy for Science, Technology & Maritime Transport (AAST).

In addition to his extensive banking career, Dr. Kattara has spent over 11 years in the training field at the Egyptian Banking Institute. His expertise extends to economics, journalism, and broadcasting. He has authored numerous articles and conducted press interviews with senior banking experts and economists.

His career journey showcases a deep commitment to the banking industry, a dedication to training and education, and a passion for sharing knowledge with others in the field.

Retail FMCG (Fast Moving Consumer Goods) Manufacturing/Production Financial Services Marketing Sales

Shady is a cofounder at the fashion kingdom, formerly the co-founder and CEO at Opio, a digital native women's wear vertical brand. He's a serial entrepreneur with over 15 years managing startups and family businesses in various fields. Shady is an executive masters holder from the American university in Cairo along with certifications from other esteemed business schools around the world. He's also an executive coach and certified scuba diver

Retail Technology/IT (including AI and Hardware) Healthcare/Medical Financial Services Marketing Leadership and Management Product Development

Experienced Principal Consultant with a demonstrated history of working in the information technology and services industry. Skilled in Innovation Management, Digital Transformation, Technology Management, Entrepreneurship, People Management, and Quality Management. Strong consulting professional backed up with academic research focused on innovation management, Governance, and SMEs

Technology/IT (including AI and Hardware) Leadership and Management

Software Engineer, have a proven experince in cross platform mobile development using flutter. experienced Programming Instructor and Speaker at many major events.

Healthcare/Medical Marketing Leadership and Management Product Development

Hello, I'm Alaa Aziz, an Innovation & Digital Product Strategist and Entrepreneur with a track record of remarkable achievements in the digital landscape. With over 8 years of invaluable experience, I currently serve as the Head of Products
My journey at EdVentures is characterized by a pioneering spirit and a deep understanding of the startup ecosystem.

One of my significant accomplishments was leading a fund cycle in 2017, successfully raising $30,000 for mybusinessme.com This achievement was a testament to my expertise in product strategy, product-market fit, and customer-centricity.

In my role as the Head of Digital Products and Strategies, I've embraced responsibilities inspired by renowned Product Management books, such as "Inspired" by Marty Cagan and "Product Fit" by Dan Olsen. These books have greatly influenced my approach, emphasizing the importance of being customer-centric and adopting a product-led strategy.

Defining Product Requirements, Product Marketing, and much more. I firmly believe in the power of a customer-centric approach.

Studied No Pay MBA program, which exposes me to an entire MBA curriculum with real projects. Additionally, I hold an Applied Statistics Diploma from the Faculty of Graduate Studies.

Beyond my professional role, I'm deeply passionate about entrepreneurship, product management, and attending business events. This passion drives me to continuously expand my knowledge and network, staying ahead of industry trends.

Throughout my career, I've had the privilege of working with prominent names like Ibnsina, the number 1 pharmaceutical distributor in Egypt, Yaoota, Nahdet Misr, Active Campaign, Luke Hawkins, and MCG.

In my prior roles, I trained over 700 individuals as an ESL English as a Second Language Trainer.

In summary, my journey is characterized by innovation, collaboration, and continuous learning, enabling me to contribute significantly to diverse roles and industries in the digital product and strategy landscape.

Hospitality Real Estate

Heba El Dessouky is heading the Hospitality Development at City Edge Developments- with the most diverse portfolio of hospitality projects across Egypt. Previously Heba was heading the Interior Design department at EMAAR MISR -a well-known real estate developer in the Middle East and North Africa- for over 15 years & supervised the development of several lifestyle communities across residential, commercial & hospitality products. 

Heba at an early stage has established several interior architecture units in several consulting firms, including Dar Handasah and ECG.
Driven from her belief that an interior architect should experiment their own ideas with high integrity, responsiveness,artistic and technical ability as well as sustainable responsibility,
Heba obtained her Ph.D. In 2020 in Setting an evaluation tool for lowering energy expenditure and increasing human well-being in the interior renovation process of office buildings in Egypt”
In addition to her current role, she has spoken at several conferences and career summits about real estate, interior design, and energy savings, as well as design challenges.
Heba is also a certified Career Coach from International Coaching Federation USA (ICF) and a member of the AUC architecture department advisory board in Cairo.

Marketing Product Development Storytelling

Marketing director/Brand strategist at Paragon developments.
91 Brands
11 Industries
9 Cities around the world
10 Billion+ Projects


Paragon developments - Berlin Motion pictures - Beiersdorf (Nivea) - Audi - Impact Hub - Malaysia
Ministry of finance - KSA Ministry of Tourism - Dialogue in the Dark Malaysia - Tech Startups - 10Billion+
real estate projects (developers and construction co.)


Education
2023 Class of AltMBA Seth Goden
2016 – 2018 Master of Arts in Digital Narratives IFS internationale filmschule köln, Cologne (Germany)
2014 – 2015 Diploma Digital storytelling (Visuals) – Marvel studios LA, (USA)
2010 – 2013 BA Hons – Arts and Architecture University of Greenwich, London (United Kingdom)

Retail Technology/IT (including AI and Hardware) Healthcare/Medical Financial Services Marketing Leadership and Management Product Development

With over two decades of experience, Mohamed is a Senior Innovation and Digital Transformation Consultant who thrives at the fascinating intersection of technology and culture. He serves as Deputy for the Digital Culture Committee within Egypt's Supreme Council for Culture, actively contributing to the nation's digital culture strategies.
Mohamed's deep commitment to fostering positive technological change shines through his role as the founder of the Arab Social Innovation Initiative. As a certified consultant specializing in digitalization projects, he brings a unique and invaluable skill set to the forefront.
His journey includes advising startups and SMEs and successfully executing impactful strategic projects for international organizations and donors. Through these experiences, Mohamed has been pivotal in driving transformative digital initiatives, turning Egypt into a thriving hub of innovation and startups.

Manufacturing/Production Leadership and Management Product Development Operation

I'm inspired leader with a track record of success with more than 8 years of experience in a demonstrated history of working in multidisciplinary teams across the MENA region, with areas of expertise in different sectors such as Business startups, Entrepreneurship, Community building, Innovation & Technology management and Events management.
My knowledge, integrity and commitment in providing timely service has led me to become a trusted person to people across our ecosystem Which helped me build & develop strong relationships through the MENA region. It’s a role I enjoy as I’m working currently as a community manager at Nilepreneurs.