Marketing Leadership and Management

Strategic, result oriented, with over 20 years of experience in IMC, agency management & operations, digital marketing & SMS advertising, customer service and support, business analysis.

Have managed to achieve and exceed targeted revenues in addition to achieving all required goals for client satisfaction and retention as well as other major strategic objectives.

Have always been recognized for collaborative leadership style, proactive approach, and keen ability to effectively translate complex operational concepts into tangible action plans.

A proven leader with a strong executive presence, capable of blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve record growth.

A Life Coach who have worked with hundreds of clients and assisted them in achieving their personal and professional development goals.

E-Commerce Healthcare/Medical

Roaa has a diverse professional experience having worked in senior roles of strategic management, business development, and growth across diverse sectors in local startups and global organizations

Marketing Personal Branding Leadership and Management Product Development

Solopreneur- AUC Adjunct Faculty
𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒊𝒆𝒔
Online marketing, Social Media, SEO, digital media, content marketing, digital journalism & personal branding.

Technology/IT (including AI and Hardware)

Veteran technologist with 24 years of technical, management and business experience in semiconductors, wireless telecom and Software/Internet industries.

Mr. Omara received his BSc & MSc in Electronics and Communications Engineering from the University of Alexandria, Egypt in 1999 & 2010 respectively. He also received a post-graduate degree in Hardware Design and Embedded Systems from the Information Technology Institute in 2000.

Throughout his career, Mr. Omara worked for top technology companies in USA, Malaysia, Dubai, UK and Egypt. He designed several microchips, mainly for wireless applications, for companies like Intel, Apple, Alcatel, Fujitsu, Hitachi, Siemens, Mindpeed, Omron and more. Mr. Omara founded and led the Digital Circuit Design business unit for 4 companies, co-founded and raised fund for 3 tech-startups, did 1 spinoff and mentored over 80 startups.

Specialties:
========
Hardware Design of Integrated Circuits, Wireless Telecom, Software/Internet Business, Product Development, Technology Management, Startups & Entrepreneurship, Team Building & Management, Business Administration and Fund Raising.

Leadership and Management Product Development

Retail Manufacturing/Production Marketing Leadership and Management Product Development

Building a Better Future For The Textile Industry in Africa Via Technology, Sourcing, White Label, Design/ Production and Distribution.

Retail Technology/IT (including AI and Hardware) Financial Services Leadership and Management Product Development Pitching

"Director of Digital Commerce and Innovation, eXtra
I love turning chaos into structure, believing that there is creativity in chaos and consistency in structure. Lucky enough to work on what I love most, building and transforming digital products and teams, knowing that people are any entity's greatest assets. My greatest reward is building successors and seeing product teams grow tall and steady. For this, I have complemented my MBA with Agile and professional coaching accreditations, along with organizational psychology and its impact on building leaders and building products that people relate to, trust, prefer, and choose to use over again.

I have taken that passion and applied it to complex transformations, product start-ups, scale-ups, delivery, and scale to end-to-end digital factories - with over a decade in a variety of domains - eCommerce, Retail, Consumer Financing, Mid and last-mile Delivery ops, Telecom, Engagement, Customer Experience, and Apps Growth.

In my role - I’m currently looking after the digital commerce platforms and teams of eXtra - currently serving the great team responsible for building eXtra’s digital products and experiences, setting the product strategy, product development and delivery strategy, user experience, innovation, content, and analytics.

I also believe in giving back to the product community by co-founding and running Product Guys, a platform that connects, educates, and supports product professionals in Egypt.

Last - and most importantly!
- Coffee Lover☕
- Animal Lover 🐾
- Travel Lover ✈️
- Crossfitter 🏋🏻
- Diver 🥽
- .. and a Yogi 🧘🏻‍♀️

Few things I learned .. and am still learning:

- From animals, that life has for us endless love and blesses.
- From diving, that there’s a lot in this life that we don’t know about, Stay humble .. and curious.
- From yoga, that it takes both strength and flexibility to go through this life gracefully, and when it’s tough - breathe.
- From CrossFit, how you see yourself and what you can really do are very different things - keep trying every day - our beautiful bodies and minds are able to do so much more than what we think we know.
- From life, love and goodness never die :) and that there's nothing more beautiful than lifting others as you rise."

FMCG (Fast Moving Consumer Goods) Healthcare/Medical Marketing

Retail Marketing Leadership and Management Product Development Sales Operation

Entrepreneur with an experience in areas within Growth Hacking, Web-mastering, Online Marketing & Lead generation. Helped in launching & building the online identity of Startups in Germany, Ireland, USA & Egypt. Now I am building my own!

Co-founder & Managing Partner at IN YOUR SHOE, a direct to consumer brand focusing on creating fashion items allowing people to express who they're.

Technology/IT (including AI and Hardware) Healthcare/Medical Marketing Leadership and Management

A Healthcare Digital Strategist with +17 years of experience in marketing communication consultancy, digital transformation, omnichannel customer engagement, and marketing excellence in the health and well-being sector with professional regional and global experience working closely with companies (Pharma & healthcare) and health authorities.
8+ years of experience in digital marketing initiatives, closed-loop marketing, omnichannel marketing, marketing automation, social media management, e-commerce, telemedicine, and digital transformation initiatives.

Retail FMCG (Fast Moving Consumer Goods) Technology/IT (including AI and Hardware) Healthcare/Medical Leadership and Management Product Development

I believe that the most rewarding career is one that offers an opportunity for constantly learning new things and provide one with a rich set of experience. A challenging and diverse work atmosphere is most interesting for me. Self-development and community development are at the top of my long-term career goals.
And To secure a responsible and challenging position with a progressive establishment, where my skills and knowledge can be gainfully utilized, with a good prospect for learning, future advancement, and career development.
The attached resume is presented for your reconsideration regarding the position of programming, developing, or Training manager for Software Developer My qualifications represent a background of increasingly important assignments within organizations. These experiences (more than 18 Years.) Have given me the opportunity to make many profitable contributions in a number of functional areas.

Technology/IT (including AI and Hardware) Leadership and Management Product Development

An adept and seasoned technology leader, I bring over 20 years of extensive experience in Product Management, Team Leadership, and Strategic Planning across multi-national organizations. Currently serving as the VP of Product at Trella, I've honed my skills in creating innovative solutions that solve critical industry inefficiencies, particularly in the trucking sector. My experience includes establishing agile product development cycles, initiating impactful business programs, and crafting products that contribute significantly to operational efficiencies and revenue streams. My career spans strategic roles at Amazon, Qualtrics, Groupon, and early-stage startups, giving me a diverse toolkit to drive product innovation, team leadership, and revenue growth.

Healthcare/Medical Pitching

Pharmacy Marts CEO & Co-Founder with over 14 years of experience in the pharmaceuticals industry.
Skilled in Marketing , Market Access, Strategic Planning, pricing and Sales. Holding a Masters of Business Administration.

Retail Marketing

Strategic Consultant, Marketing and Business Development Expert, Entrepreneur, Coach, and Mentor
with over 25 years of experience in brand building, marketing, business development, and sales in large multinational and local corporate companies in Egypt and across the MENA region.
Yassin has worked with over 400 brands as a business consultant to strategize their expansions, develop plans, increase sales growth, formulate brands, and direct their communication.
He began his extraordinary career at two Fortune 500 corporations, IBM and P&G, where he learned from the best multinational players in the world, He then went to the GCC to oversee the Burger King and Applebee's brands, and soon after... his track record of success led him to become the regional marketing director for BURGER KING Middle East and north Africa.
Yassin has a long history of entrepreneurship that began in 1998 with restaurants and catering businesses, then moved on to the tech industry and established one of the first IVR mobile service companies in Egypt, and by 2012, he introduced the concept of Buy One Get One through his company (Win Win Business Development) alongside 7 other startups, where he opened the door to more than 400 brands to serve more than 1.25 million consumers, the extraordinary success of BOGO plus attracted investors and led to successful acquisition for it.
During the COVID-19 crisis, Medhat launched a non-profit initiative called (نجاحكم يسعدنا) to assist startups and SMEs by providing marketing advice, business consulting, and coaching in order to help them stay in business and thrive after the crisis, the initiative went viral and more than 1000 startups & SMEs have been in contact with Medhat Yassin to this day and more than 60 enterprises have been coached and mentored by him in person.
Certified mentor, consultant, and expert in EU - GIMED, and EBRD
Motivated by his passion to help & connect with people, Medhat has Founded (Cairo Business Community) a business initiative aims to create a collaborative business environment, based on knowledge sharing, and exchange of experiences & business relations in order to support & develop entrepreneurs in Egypt and the Middle East.
Medhat Yassin founded Food360, an F&B business enabler that supports concept creation and food business turnarounds.

Medhat Yassin's exquisite work has been recognized numerous times by local and international media, as he has been interviewed by numerous television channels including CBC, DMC, CNBC Arabia , Nile News, and many more television programs and radio stations.

Technology/IT (including AI and Hardware) Healthcare/Medical Leadership and Management Product Development

CEO of eHealth

25+ years of experience pioneering progress at leading global companies and startups. Driven to collaborate with visionaries and partners to build and evolve systems and services, inspire excellence through insights and technology, shaping benefits for community, health, engagement and sustainability.


Currently the CEO of eHealth, Egypt's digital health insurance ecosystem orchestrator serving 105 million people; Leading the buildout of the largest digital health platform in MENA.

A proven digital leader with a track record of delivering complex strategic and nationwide initiatives on time and budget. Skilled at evaluating emerging tech, setting digital strategies, optimizing business models and reducing costs.

Expertise spans digital strategy, cloud, cybersecurity, data centers, networks, agile methods, tech consulting, leadership and innovation. Known for transforming risk-averse cultures and building high-performing diverse teams.

An angel investor and mentor supporting startups and entrepreneurship. Passionate about gaining competitive advantage and driving benefits across industries including telecom, IT, finance, education, healthcare, transportation, government, fintech and the public sector.

Assumed Key partnerships and mentoring roles with McKinsey, eHealth, Vodafone, American University in Cairo, Benya and other leaders. Enabled joint progress reimagining digital business models, user experiences, access, engagement and potential.

FMCG (Fast Moving Consumer Goods) Marketing

In addition to being the Marketing Director at Dsquares, Mohamed Abdelgawad is also an angel investor, business mentor, and marketing consultant.
He owns an extensive, diverse work experience, which has been spanning for over 17 years, in the fields of Advertisement, Marketing, Communication, and Business Development.
Furthermore, during his journey at Coca-Cola, he has been able to handle major award-winning campaigns, as well as product launches in several markets across Egypt, Libya, Sudan and Yaman
Later, he expanded the scope of his expertise by joining Vodafone Egypt as Marketing Communications Manager, where he managed the communication for several consumer sectors and campaigns.
In April 2020, Abdelgawad successfully joined Dsquares as a Commercial Director EMEA. Ever since his appointment, he has been shouldering the responsibility for creating opportunities at all levels of business at the company.
It is noteworthy that Abdelgawad has earned his Bachelor’s Degree in Business Administration, specializing in Marketing, from the University of New Brunswick, Canada.